Edited release
05/07/24
University of Iowa Health Care has launched the first phase of a comprehensive brand update aimed at better reflecting its evolution as an integrated health system focused on increasing access to care for all Iowans.
The new UI Health Care logo and naming conventions will begin to appear in a number of places including the website, electronic health records, billing communications, door signage, and more. The full, phased brand rollout will take several years to complete, and patients and community members will continue to see both current and new logos in the coming months.
According to a release from UIHC:
- University of Iowa Health Care will continue to represent the state’s only comprehensive academic medical center and its three-part mission of patient care, education, and research.
- University of Iowa Health Care will replace University of Iowa Hospitals & Clinics as the name of the clinical enterprise and patient care services.
- University of Iowa Health Care Medical Center will be the new name for the medical center at 200 Hawkins Drive, changing from University of Iowa Hospitals & Clinics.
- New logos will be adopted for UI Health Care, the Carver College of Medicine, Holden Comprehensive Cancer Center, Stead Family Children’s Hospital, and Stead Family Pediatrics.
Additionally, campus names will be introduced for UI Health Care locations.
- University campus: Includes the medical center at Hawkins Drive, Stead Family Children’s Hospital, Holden Comprehensive Cancer Center, and the Carver College of Medicine.
- Downtown campus: Includes the medical center at 500 East Market Street and connected medical office building.
- North Liberty campus: Will include the medical center and medical office building at Forevergreen Road location, scheduled to open in 2025
Denise Jamieson, UI vice president for medical affairs and the Dean of the Carver College of Medicine, said in the release, “The updates to our brand better align with the larger University of Iowa brand and reflect our integrated mission of medical education, research, and patient care.”
More information can be found at uihc.org.
