Hawkeye Athletics enjoys record breaking revenue for 4th straight year

Hunter
11/10/25

For the fourth straight year, Iowa Hawkeye Athletics enjoyed a record-breaking revenue year.

The Gazette reports the record comes thanks to more revenue than expected from the Big Ten Conference and from ticket sales to Hawkeye football, wrestling, and women’s basketball games.

Women’s basketball outperformed all the other sports in the revenue category — netting $2.7 million, or nearly two-thirds more than the $1.7 million budgeted.

Overall, the department had total income of $153.2 million, about $2.7 million over its budgeted $150.5 million.

Things were less than rosy at Iowa State and UNI.

ISU reported a $2.8 million revenue drop from 2024, amounting to a little over $133,000 below expectations for the year.

At the University of Northern Iowa, the Panther program spent $17.9 million, putting them nearly $3 million in the red and 22 percent over budget. To help offset the shortfall, UNI took additional financial support from the main campus — totaling $5.4 million.

The UI Athletic Department is still paying back a $50 million loan from the University that was taken out during the COVID pandemic. They continue to make yearly payments of $2.5 million.